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About Us

Big Apple Deli Products, a division of Deli Boy, Inc., is a broadline food distributor based in Rochester, New York.


Incorporated in 1975, Big Apple opened for business with just one truck servicing local delicatessens. Today, we still service some of those same customers, as well as hundreds of other restaurants, pizzerias, sub shops, and food service businesses across eight states.


Since the day we opened, our philosophy has been the same: our success depends on the success of our customers.  With each delivery we make, we strive to bring you the highest quality products at the lowest prices- and we always guarantee the highest level of customer service.


Big Apple is a one-stop-shop carrying an extensive line of frozen, refrigerated, and dry food products in all of your customers’ favorite brands. We also provide all of the paper goods you’ll need to prepare, serve and display your products for the highest level of success in your business. 



Learn more about the products we offer

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